Works with the tools you already use
Shopify
SquarespaceOne script on your website. Automatic matching connects every lead and sale back to the campaign that started it. See real revenue per channel — not just clicks.
Most businesses can see clicks. Almost none can see which clicks turned into revenue.
A luxury kitchen company gets a form lead from Google Ads. The salesman does the same thing either way. The difference is what marketing sees.
Cost: £3.20. Keyword: "kitchen fitting near me". That's all you know. No connection to what happens next.
Google Ads → kitchen-fitting campaign. Landing page, source, medium, keyword — all captured and linked to a visitor ID automatically.
Someone visited 4 pages in 6 minutes. Anonymous. No link to the ad they clicked. A completely separate data point.
Gallery scroll, pricing tab click, testimonial video play, quote form opened. Every interaction captured as a signal and linked to the visitor.
Name: Sarah Mitchell. Wants a kitchen quote. No idea how she found you. CRM says "website" — nothing more. Third isolated data point.
Sarah submits the form at 14:34. Pathalytics matches it to the visitor session — the Google Ad, the 4 signals, and the full path. Zero manual work.
"How did she find us?" "Think it was Google. Maybe Facebook. Not sure." Revenue goes into the books with no campaign attached.
Salesman closes the deal like normal. Revenue is attributed to Google Ads → kitchen-fitting automatically. No one had to tag anything.
"We're getting leads, so it's probably working." No way to tie spend to outcomes. Budget decisions based on gut feel.
Kitchen-fitting campaign producing 70% of all revenue. ROAS: 7.6x. Double the budget. Cut the underperformers. Decision made in seconds.
From dental clinics to e-commerce brands, the question is always the same: which campaigns are making money?
Clear boundaries. The system stays in its lane.
No drip campaigns or automated outreach
No reminders or task notifications
Complements, never competes
No OAuth tokens or login credentials
Observes silently, never interferes
Nobody works differently
ShopifySquarespaceDoes your conversion data come from your website? Core. Does it come from external platforms too? Connected.
| Feature | Core | Connected |
|---|---|---|
| Tracking & Data | ||
| Every visit tracked — source, campaign, pages, time on site | ✓ | ✓ |
| Lead capture widgets with full attribution | ✓ | ✓ |
| Custom form builder — embeddable, fully attributed | ✓ | ✓ |
| Phone call attribution from clickable numbers | ✓ | ✓ |
| Attribution | ||
| Automatic attribution — leads connected to campaigns | ✓ | ✓ |
| Tracking links to accelerate attribution | ✓ | ✓ |
| Unmatched lead insights on dashboard | ✓ | ✓ |
| Revenue | ||
| Revenue tracked through CRM deal values | ✓ | ✓ |
| Revenue per campaign and domain | ✓ | ✓ |
| CRM & Analytics | ||
| Built-in CRM with sales pipeline | ✓ | ✓ |
| Lead detail with full attribution journey | ✓ | ✓ |
| Session explorer with visitor journey | ✓ | ✓ |
| Campaign builder with link tracking | ✓ | ✓ |
| Analytics dashboard with conversion funnel | ✓ | ✓ |
| Online Store Tracking | ||
| Shopify, WooCommerce, Stripe, PayPal, Square | — | ✓ |
| Automatic transaction recovery | — | ✓ |
| External Form Attribution | ||
| Typeform, JotForm, Gravity Forms, CF7, Cognito | — | ✓ |
| Booking Platform Attribution | ||
| Calendly, SimplyBook, Acuity, Fresha, Timely | — | ✓ |
| CRM Deal Attribution | ||
| HubSpot, Salesforce, Pipedrive | — | ✓ |
| Revenue attributed when deals close | — | ✓ |
| Dashboard & Monitoring | ||
| Connected dashboard — attribution rate per platform | — | ✓ |
| Lead deduplication across all sources | — | ✓ |
The journey shows exactly what Pathalytics tracks and which plan you need.
14-day free trial. No credit card. Install one script and see where your revenue really comes from.
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