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Simple, Honest Pricing

Know where your revenue comes from.

Two plans. One script. Full attribution from first visit to final sale — without changing how your team works.

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pathalytics.co.uk/pricing
Core
£39/mo
Attribution through our tools — forms, call widgets, CRM deals
✓ Every visit tracked
✓ Automatic attribution
✓ Built-in CRM
Connected
£149/mo
Core + external platforms — Shopify, Calendly, HubSpot, and more
✓ Everything in Core
✓ 9 checkout platforms
✓ CRM deal attribution
If one campaign decision saves you
£500/mo in wasted spend
Pathalytics pays for itself in the first week
Choose Your Plan

Two plans. One script. Full attribution.

Start with Core. Upgrade to Connected when you need external platform tracking.

Monthly
Annual Save 2 months
Core
Install the script. Attribution just works. For businesses where conversions happen on or through the website.
£ 39 /mo
First domain included
+ £19/mo per additional domain
Start Free Trial
    Tracking
  • ✓ Every visit tracked — source, campaign, pages, time on site
  • ✓ Lead capture widgets with full attribution
  • ✓ Custom form builder — embeddable, fully attributed
  • ✓ Phone call attribution from clickable numbers
    • Revenue
  • ✓ Revenue tracked through CRM deal values
  • ✓ Revenue per campaign and domain
    • Attribution
  • ✓ Automatic attribution — leads connected to campaigns automatically
  • ✓ Tracking links to accelerate attribution when needed
  • ✓ Unmatched lead insights on dashboard
    • CRM & Analytics
  • ✓ Built-in CRM with sales pipeline
  • ✓ Lead detail with full attribution journey
  • ✓ Session explorer with visitor journey
  • ✓ Campaign builder with link tracking
  • ✓ Analytics dashboard with conversion funnel
Connected
Everything in Core, plus automatic attribution for conversions that happen in your existing external systems.
£ 149 /mo
First domain included · £500 one-time onboarding
+ £19/mo per additional domain
Get Started
    Everything in Core, plus
    External System Integration
  • ✓ Online store tracking — Shopify, WooCommerce, Stripe, PayPal, Square
  • ✓ Connect once, attribution handled automatically
    • External Form Attribution
  • ✓ Typeform, JotForm, Gravity Forms, CF7, Cognito Forms
  • ✓ Any platform that generates leads or submissions
    • Booking Platform Attribution
  • ✓ SimplyBook, Calendly, Acuity, Fresha, Timely
  • ✓ Free bookings → leads · Paid bookings → revenue
    • CRM Deal Attribution
  • ✓ HubSpot, Salesforce, Pipedrive deal attribution
  • ✓ Revenue attributed automatically when deals close
    • Dashboard & Monitoring
  • ✓ Automatic transaction recovery across all platforms
  • ✓ Connected dashboard — attribution rate per platform
  • ✓ Lead deduplication across all sources
£19/mo

Additional Domains

Track multiple websites from one account. Each domain gets its own campaign attribution and filtering.

£500 one-time

Connected Onboarding

Configure your platforms yourself with our setup guides, or let a partner handle it for a one-time fee.

FeatureCoreConnected
Tracking & Data
Every visit tracked — source, campaign, pages, time on site✓✓
Lead capture widgets with full attribution✓✓
Custom form builder — embeddable, fully attributed✓✓
Phone call attribution from clickable numbers✓✓
Attribution
Automatic attribution — leads connected to campaigns✓✓
Tracking links to accelerate attribution✓✓
Unmatched lead insights on dashboard✓✓
Revenue
Revenue tracked through CRM deal values✓✓
Revenue per campaign and domain✓✓
CRM & Analytics
Built-in CRM with sales pipeline✓✓
Lead detail with full attribution journey✓✓
Session explorer with visitor journey✓✓
Campaign builder with link tracking✓✓
Analytics dashboard with conversion funnel✓✓
Online Store Tracking
Shopify, WooCommerce, Stripe, PayPal, Square—✓
Automatic transaction recovery—✓
External Form Attribution
Typeform, JotForm, Gravity Forms, CF7, Cognito—✓
Booking Platform Attribution
Calendly, SimplyBook, Acuity, Fresha, Timely—✓
CRM Deal Attribution
HubSpot, Salesforce, Pipedrive—✓
Revenue attributed when deals close—✓
Dashboard & Monitoring
Connected dashboard — attribution rate per platform—✓
Lead deduplication across all sources—✓
Simple Decision

Which plan do you need?

Answer two questions. That's it.

Do you spend £1,000+ per month on advertising?
→
No? We're probably not the right fit yet
Do leads come through your website forms, phone calls, or our CRM?
→
Yes → Core
Do you also use Shopify, Calendly, Typeform, HubSpot, or similar?
→
Yes → Connected
How It Works

Automatic attribution

Leads and sales are automatically connected back to the campaign that produced them. No manual work required.

Automatic

Form Submissions

When someone fills in a form, the lead is instantly attributed to the campaign that brought them.

⚡ Instant
Automatic

Browsing Signals

Visitors identified through their browsing behaviour are attributed when they convert.

⚡ Instant
Automatic

Phone Calls

Phone calls are matched to website visits by timing. One visitor, one call, attributed automatically.

⚡ Instant
Automatic

Timing Matches

When timing and behaviour point to a single visitor, the attribution is made automatically.

⚡ Instant
Automatic

Deferred Matches

Unmatched leads sit in a queue. When the person interacts with your business again, the attribution completes.

🕐 Hours, days, or weeks
Manual · Optional

Tracking Link

Include a tracking link in any email you'd send anyway. When they click it, attribution resolves instantly.

👤 When you need to accelerate
Which Plan Fits?

Real businesses, real answers

Find a business like yours. The journey shows exactly what Pathalytics tracks and which plan you need.

● Core — £39/mo
🦷 Cosmetic Dental Clinic Healthcare · Form + Phone Core ↓
Private dental practice spending £5k/mo on Google Ads. Patients enquire via the contact form or call the front desk. Receptionist adds patients to the practice management system.
Google "veneers near me"
→
Treatments page
→
Pricing page
→
Submits contact form ✓
Why Core: Both conversion paths happen on the website. Form submissions create leads with email — attributed instantly. Phone calls are matched by timing — one visitor on the page, one call at the right time. The practice never changes their workflow.
🔧 Emergency Plumber Trade Services · Phone Calls Core ↓
Local plumber spending £2k/mo on Google Ads. 80% of leads come from tapping the phone number on mobile. Simple WordPress site with a phone number on every page.
Google Ad "emergency plumber"
→
Landing page
→
📱 Taps phone number
→
Calls, gets quote
→
Plumber adds lead to CRM ✓
Why Core: The phone call button tap is captured automatically with a timestamp. When the plumber adds the lead — even 30 minutes later — Pathalytics matches the two by timing. The plumber just works as normal.
📋 Management Consultancy B2B · Embedded Booking Core ↓
Consultancy with Calendly embedded on their website. Prospects browse case studies then book a discovery call directly on the page. LinkedIn Ads drive most traffic.
LinkedIn Ad
→
Case studies page
→
Services page
→
Books Calendly call on-page ✓
Why Core: Calendly is embedded — the visitor never leaves the website. The booking creates a lead with email, attributed instantly to the campaign that brought them. Consultant adds the deal value when the project is won.
🔨 Tool Hire Company Trade Services · Enquiry Form Core ↓
Plant and tool hire company spending £3k/mo on Google Ads. Customers fill in an enquiry form for quotes. Office staff follow up by phone and add to their system.
Google Ad "mini digger hire"
→
Equipment page
→
Hire rates
→
Submits enquiry form ✓
Why Core: Everything happens on the website. The form submission captures the email and creates a lead, attributed instantly to the Google Ads campaign. When the hire is confirmed, the deal value is added in the CRM.
● Connected — £149/mo
🛒 Online Gift Shop E-commerce · WooCommerce Connected ↓
Gift shop selling candles, prints, and homeware on WooCommerce. Runs Facebook and Google Ads. Checkout happens on the same domain.
Google Ad click
→
Browse products
→
Add to cart
→
/checkout
→
Order confirmed · £47 ✓
Why Connected: Revenue comes from online transactions, not CRM deals. Connected detects the WooCommerce checkout automatically and captures the order total. Every sale is attributed to the campaign that drove it.
👗 Shopify Fashion Brand E-commerce · Shopify Connected ↓
Clothing brand with a custom Shopify store. Instagram and Google Ads drive traffic to the main website. Checkout redirects to Shopify's payment page on a different domain.
Instagram Ad
→
Product page
→
⚡ Add to cart → Shopify checkout
→
Payment complete · £85 ✓
Why Connected: The checkout crosses to Shopify's domain. Connected tracks the visitor across the domain break automatically and captures the transaction on the confirmation page. The £85 sale shows up against the Instagram campaign.
💇 Hair Salon Services · External Booking Connected ↓
Hair salon spending £1.5k/mo on Facebook and Instagram. "Book Now" button links to fresha.com. Visitor leaves the website entirely to make the booking.
Facebook Ad
→
Salon website
→
⚡ Book Now → fresha.com
→
Books appointment + pays deposit
Why Connected: The visitor leaves to an external booking platform and doesn't return. Connected captures the booking from Fresha and attributes it back to the Facebook campaign that brought them to the website.
🏠 Estate Agent Property · Hosted Typeform + HubSpot Connected ↓
Estate agent spending £8k/mo on Google Ads. "Get a Valuation" links to a standalone Typeform page. Responses go to HubSpot where agents manage the pipeline.
Google Ad "house valuation"
→
Landing page
→
→ typeform.com
→
Fills in valuation form
→
Agent closes in HubSpot
Why Connected: Two external systems — Typeform for lead capture and HubSpot for deal management. Connected captures both automatically and attributes the full pipeline back to the original Google Ad.
Clear Boundaries

What we'll never do

Clear boundaries. We track and report. We don't sell.

✕ Send automated emails to your leads
✕ Run nurture sequences or drip campaigns
✕ Nudge your sales team to do anything
✕ Interfere with your sales process
✕ Require anyone to change how they work
✕ Replace your existing CRM
Get Started

See where your revenue really comes from

14-day free trial. No credit card required. Install one script.

Start Your Free Trial